![]() Discovery Zone is working on such a project, dubbed Metro Zone, using elements borrowed from smaller family entertainment centers in Chicago suburbs that Discovery Zone acquired in 19. These complexes are beginning to appear around the country, led by a chain called Dave & Buster’s. Share samples of different projects so that students have a jumping-off point. These include arts and crafts materials, manipulatives, recorders, cameras, music makers, games, puzzles, and fun books and magazines. Discovery Zone: The discovery zone houses all those items that spark imagination. in Dallas, said that indoor playgrounds aimed at toddlers and grade-school children inevitably struggle because of their limited target market.Ī more viable concept, he said, is the family entertainment center, with attractions that include dining, drinking, miniature golf and virtual-reality games in addition to indoor playground equipment. 7 Zones for Optimal Classroom Organization. Haralson, of William Haralson & Associates Inc. Many outlets offer discounts from the average fee of $6 per child to attract business then. While FunCenters are crowded and extremely noisy on weekends during cold-weather months, they’re quieter on weekdays. My kids beg to go.”įamily entertainment consultant William Haralson agreed: “The idea of spending endless amounts of time watching your kids go through a ball-crawl, I think that would grow old rather quickly.” “I think it’s the parents that get tired of it,” he said. Moe said that building repeat business may depend on making the Discovery Zone experience more rewarding for parents. “That’s the challenge Viacom has with Discovery Zone, to successfully leverage these other products, yet at the same time make sure parents don’t feel they’re being exploited,” he said. When you buy the licensed product, Lion King or whatever, you don’t think you’re being exploited,” he said. Depending on your requirements, you might want to consolidate raw, enriched, and curated layers into one storage account. “At Disney World, you don’t think you’re being exploited. The data lake sits across three data lake accounts, multiple containers, and folders, but it represents one logical data lake for your data landing zone. I don’t even let my daughter watch Disney cartoons because I don’t want her to fall in love with mass-marketed products,” said Deutsch, a former print-shop owner and free-lance photographer who is now a full-time homemaker in Chicago.ĭisney should be Viacom’s marketing model, said investment analyst Michael Moe, who follows Discovery Zone’s stock for Lehman Brothers Inc. “I hate mass marketing that’s geared to children. “My son really likes the Power Rangers.”īut some parents of 2- to 12-year-olds, DZ’s target market, don’t want products pitched to their kids at play. “That’s a really good way to market their birthday parties,” banker Terry Ruppe said as he watched son Tim, 5, bounce in the padded trampoline area of a Chicago Discovery Zone. Priced at $3 per child over the regular party fee, which averages $8 per child, the Power Ranger parties are selling well, Discovery Zone spokeswoman Debby Robinson said. Discovery Zone’s approximately 330 locations began offering birthday parties with a Power Ranger theme this spring. ![]() When Viacom took over, Discovery Zone had a deal in the works involving Saban Entertainment Inc.’s Mighty Morphin Power Rangers.
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